Kate Hudson Finds Great Success with Fabletics

Success is nothing new to celebrity Kate Hudson. She’s one of the most renowned actors of Hollywood, and she’s a world-renowned fashion icon. For years, fans loved her hilarious romantic comedies and brilliant fashion sense. Now, fans are falling in love with her activewear brand, Fabletics.

Kate Hudson launched Fabletics just over three years ago. Since then, she’s grown the company into a $250 million business. Fabletics plays right into the trend made popular by millennials. Kate’s dedication to health and fitness also inspired her to create a fashionable fitness wear brand.

Kate remembers watching her mother’s passion for her career. That inspired her to want to pursue every dream she ever dreamed. One of her dreams was starting her own fashion brand. As activewear’s become more popular, thanks to its comfort, starting her own activewear line seemed like the best idea. Also, she wants every member of Fabletics to feel about themselves the way she feels about herself.

Fabletics is also at the forefront of high-value brands. Historically, high-value brands only required that companies have good prices and somewhat high-quality goods or services. These days, the modern consumer wants more from their favorite brands.

After years of e-commerce success, Kate Hudson decided to take her brand to the physical market. Opening physical stores is a lot different from launching an e-commerce site. Physical stores face hundreds of problems. They cost more to run and maintain, and society seems to be moving on to more online shopping.

So, what was Fabletics thinking when they decided to open physical stores? Firstly, they had a new strategy to bring customers in the door. Secondly, they filled their stores with items that local members were more likely to buy. And thirdly, they offer a free lifestyle quiz for curious people who are considering becoming members.

Many have reviewed Fabletics, and many agree that it’s worth the money spent. One reviewer has gotten a lot of attention for her detailed review of the brand on her blog. In her blog, she talked about buying a pair of leggings which rival the quality of her Lululemon Underwunders.

She also talked about the amazing prices. Depending on the items, Fabletic’s members can buy two or three items for the same price of one pair of leggings from a more expensive brand.

Amazon Keeping Close Tabs on Kate Hudson’s Fabletics

When you are dominating the online apparel market for so long, you don’t have to look over your shoulder too often because you command over 20 percent of the sales in that niche. If Amazon thinks they can simply rest of their morals, they are going to discover one company in particular is going to close that gap and pass the retail giant in short order. Kate Hudson’s Fabletics has pulled in over $250 million in the same space as Amazon, and this company appears to show zero signs that they are slowing down.

 

When Hudson talks about her athleisure brand, in addition to her detailing how this line of workout apparel and women’s active-wear is high-quality, she talks about the reverse showrooming sales process and her unique customer membership package. To get a better understanding as to why this company has made so much in such a short period of time, we visit the Fabletics stores at the mall and see the buying process in full swing. Here you will see women of all ages trying on the large variety of active-wear, taking part in the Lifestyle Quiz, and grabbing the free Fablectics membership. This is a real buyers experience, with no pressure to make purchases while in the stores.

 

The real magic happens when the same women who were shopping in the Fabletics retail stores are home shopping online. When they visit the Fabletics website, all those items they were trying on at the mall have been moved over to the customers online shopping profile. This makes it easier to buy because no longer is size an issue, everything that fit perfectly in the store is on the online profile, so women simply look for similar colors and styles, and fill up the cart in the process. Compare this to the Amazon experience. where you order one item and wait for it to arrive before knowing whether or not it fits. Then, if it doesn’t fit, you ship it back, wait for a credit, and then order another until you get the piece that fits.

 

At Kate Hudson’s Fabletics, it is all about treating women who do all that shopping, with a better overall experience. The membership also includes the help of a personal shopper once a month, free shipping on any online orders, and discounted apparel prices throughout the online store. Amazon may want to keep closer tabs on Kate Hudson’s Fabletics before they lose that coveted top retail spot.