Tech Crunch recently published Jordan Crook’s article “Bumble CEO Whitney Wolfe Herd Is Coming to Disrupt SF”. The article discusses the CEO’s tendency to follow her instincts and how that has led her to success.
Wolfe Herd entered the tech scene working at Tinder as a co-founder and Vice President of Marketing. She helped usher in the era of mobile dating apps, where she led Tinder to become one of the largest dating platforms in the world. However, she recently left the company after a lawsuit concerning discrimination and sexual harassment. Though the case was settled out of court, she wanted to leave the company.
After leaving Tinder, she was determined to leave the dating industry all together. However, after encountering Andrey Adreeve, the Badoo founder, Whitney Wolfe Herd discovered that she needed to help women find their voice and power in the dating world. She created Bumble, an app that has nearly 30 million users and continues to rise on the market. The product is simple, women are the only ones who can make the first move. She has continued to add new markets to the app like Bumble BFF which allows people to connect with potential new friends. It has also added a business vertical called Bumble Bizz which takes networking to the phone. She has been called one of Time’s most influential people of the year.
Wolfe Herd was also featured in the Patch’s article by Amanda Moore, titled “Buzzing with Feminism: Whitney Wolfe Herd’s Journey to Queen Bee”. The article reveals how Whitney Wolf is determined to give women a voice in the dating arena, helping them prevent sexual harassment while also fighting the misogyny so present in the tech world in San Francisco.
After dealing with sexual harassment at Tinder, Whitney Wolfe Herd was determined to help create female empowerment in both the workspace and the dating world. Bumble works in a similar way to the Sadie Hawkins dance where the women are the ones who make the first move. Bumble only allows women to initiate the conversation with prospective matches. The app has been a big hit for Wolfe Herd, it is valued at nearly a billion dollars and is one of the most popular apps for dating in the U.S.
Whintey Wolfe Herd grew up in Salt Lake City, Utah. She went to school at the Southern Methodist University where she graduated with a degree in International Studies.
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