In light of recent events pertaining the NFL and Papa Johns pizza, Steve Ritchie issued and application letter to its consumers and anyone else who was offended by the comments and accusations against the NFL protest against the national flag and the national anthem. In his apology letter, Steve Ritchie distances the company and himself from such negativity but takes responsibility for the hurt and the pain it might have caused. He indicates, also, that the period that the comments were made were his toughest and hardest in his 22-year career at Papa Johns.
The NFL players were protesting the racial injustices and killings of unarmed black people, racism, inequality and social injustices and oppression of people of color in the United States. The main aim of the protest was to shine the light on this issues and get them the seriousness that they serve without violence or any other form of altercations. In his apology, Steve Ritchie illustrates his understanding and the weight of racism and promises that racial discrimination and the use of insensitive language, no matter the situation or circumstance, should not be tolerated by any company including Papa Johns.
Steve Ritchie Papa John’s appeals to the general public and Papa Johns consumers by pointing out that the company is made up of approximately twenty thousand employees, corporate and franchise, from all over the world. These people are members of our different communities, cultures and all with different opinions and a single purpose, to have a chance to offer the consumer better services and better products, pizza. Ritchie’s apology illustrates how the effects of diminishing sales in the company will trickle down to the same community and consumers of Papa Johns pizza, though their reaction to the company is very much justified.
Steve Ritchie Promise in the letter.
Like a good business person, Steve Ritchie (@stevemritchie) understands that the for the company to get back to the good graces of their market, there is a need for changes in the organization structure and culture. He promises to allow an independent audit into Papa Johns culture and values as a way of changing the perception the society at large. In this restructuring process, Steve Ritchie promises to be transparent to the public and to involve employees from all levels.