Doe Deere – Article recap

When Russian born Fashionista Doe Deere, also known as the “Unicorn Queen” hit the beauty world, no one knew what to expect. While studying fashion design in New York City, where she grew up, Doe began by designing her own clothing line before founding her unique company Lime Crime Cosmetics. While modeling her clothing for her online clothing line, she found that her trendsetting designs tended to be incomplete with the uninspiring makeup on the market. Consequently from there it was only a short step to designing her own boldly colorful cosmetics to her repertoire, making her one of the few female entrepreneurs to attain success in the field in 2008.



How did she build her company and when did it become profitable?



Doe designed and launched Lime Crime clothing in 2004 through eBay online by creating a digital and began achieving marginal success within a year. With her inspired creativity, her collection of vividly inspiring cosmetics followed in 2008. Using a blog with makeup tutorials brought the first sales as well as holding online contests. These unique cosmetics captured the eye of many animal lovers with cruelty-free and vegan cosmetics that were affordable as well as beautiful. Using a blog with makeup tutorials brought the first sales along holding online contests. Building a fan base headlining contests such as “Must-Be-Pink!”, along with giveaways of fantasy-style accessories contributed to larger sales. Her initial line included magically inspired intense colors of blush, glitter, primers and fine brushes. Each exotic creation included online makeup tutorials to complete the look.



Marketing strategy and what has made Lime Crime successful.



Doe Deere believes that input from others has had the most influence on her success. She therefore believes it is important to stay open to clients who give feedback on her cosmetics. Her philosophy is to “take criticism in stride” as a way to develop the brand. Being able to accept constructive criticism and respond appropriately in all aspects including social media and advertising helps the product grow. Doe believes it is also important to give talks on topics that are important to her at venues as she did at the PHAMExpo and Vegas Nay’s Stardust Tour. As one of the few successful female entrepreneurs, she enjoys offering practical advice to encourage others to follow their ambitions.



For someone who claims that they were “pretty bad at makeup until I was well into my 20s”, Doe Deere has used unprecedented ways to become the bright and successful entrepreneur that she is today. Beginning by posting experimental or “BAD” makeup looks online in 2006 using theatrical makeup she caught the attention of thousands of women who checked out her blog just to see what she would come up with next. Since then she has brought fun to the cosmetic world with her extensive and exotic Lime Crime line of cosmetics.


Visit to learn more.

Leave a Reply

Your email address will not be published. Required fields are marked *