According to Nathaniel Ru, everything that you do in life should create a positive impact forever. This is what drove them to come up with an eatery joint known as Sweetgreen Restaurant. Nathaniel Ru and his friends founded the restaurant when they were in their final year of study at Georgetown University.
They wanted a place that is fun, easy, and offers a healthy diet. Six years later, the restaurant that was started along M-Street has become a farm-to-table style chain of restaurants.
Swetgreen has stores in major cities and their prospective suburbs. These cities include Washington, New York, Boston, and Philadelphia. As mentioned before, the food that is offered by Sweetgreen is healthy and fresh, with major ingredients bought from local farmers.
Sweetgreen Restaurant was started with the objective of changing the norms. It is more than just a salad joint. In that case, the marketing approach that is used by the restaurant is sexy, social, local, and smart. The restaurant chain has a pronounced line of juices that is accompanied by great music festivals every year.
The founders of the restaurant believe on the theory that people will buy your methods and not what you do. For that reason, Nathaniel Ru insists that every store of Sweetgreen must live up to the principal values of the company. Nathaniel also emphasized that the surrounding society must be served with the respect that it deserves.
The core values of Sweetgreen Restaurant is based on the impression that every stakeholder, including customers and community, should win. A victory for one stakeholder is also a win for the other one.
A win-win business is also built on sustainability. Therefore, your business decision should be long-term, and everything that you put your hands on should last longer than your life.
About Nathaniel Ru
Mr. Nathaniel Ru is one of the American businessmen who founded Sweetgreen Restaurant. He founded the chain of restaurants with his two friends, Nicolas Jammet and Jonathan Neman.
They started the eatery joint with the focus on local sourcing and sustainability. Nathaniel Ru attended the University of Georgetown, from where he received his Bachelor Degree in Finance.
Nathaniel Ru and his partners also launched a local food and music festival known as sweet-life in 2010. Usually, the event attracts features and more than 20000 attendees including high-profile artists, local farmers, purveyors, and top chefs.
Like any other restaurant, sweet-life embraces sustainability, healthy living, and well-being of the community.