Success is nothing new to celebrity Kate Hudson. She’s one of the most renowned actors of Hollywood, and she’s a world-renowned fashion icon. For years, fans loved her hilarious romantic comedies and brilliant fashion sense. Now, fans are falling in love with her activewear brand, Fabletics.
Kate Hudson launched Fabletics just over three years ago. Since then, she’s grown the company into a $250 million business. Fabletics plays right into the trend made popular by millennials. Kate’s dedication to health and fitness also inspired her to create a fashionable fitness wear brand.
Kate remembers watching her mother’s passion for her career. That inspired her to want to pursue every dream she ever dreamed. One of her dreams was starting her own fashion brand. As activewear’s become more popular, thanks to its comfort, starting her own activewear line seemed like the best idea. Also, she wants every member of Fabletics to feel about themselves the way she feels about herself.
Fabletics is also at the forefront of high-value brands. Historically, high-value brands only required that companies have good prices and somewhat high-quality goods or services. These days, the modern consumer wants more from their favorite brands.
After years of e-commerce success, Kate Hudson decided to take her brand to the physical market. Opening physical stores is a lot different from launching an e-commerce site. Physical stores face hundreds of problems. They cost more to run and maintain, and society seems to be moving on to more online shopping.
So, what was Fabletics thinking when they decided to open physical stores? Firstly, they had a new strategy to bring customers in the door. Secondly, they filled their stores with items that local members were more likely to buy. And thirdly, they offer a free lifestyle quiz for curious people who are considering becoming members.
Many have reviewed Fabletics, and many agree that it’s worth the money spent. One reviewer has gotten a lot of attention for her detailed review of the brand on her blog. In her blog, she talked about buying a pair of leggings which rival the quality of her Lululemon Underwunders.
She also talked about the amazing prices. Depending on the items, Fabletic’s members can buy two or three items for the same price of one pair of leggings from a more expensive brand.